ONE Prediction
Understands your Customers
through AI and Machine Learning
Every response from your customers is a piece in the puzzle of understanding your customer’s preferences. ONE Prediction uses AI and Machine Learning to understand the individual pattern in response history for every customer.
Cognitive Profiling and Matching
The latest technologies within Cognitive Analysis are the foundation for building an individual Cognitive Profile on every customer, based on the content the customer has responded to.
Matching the Cognitive Profiles with content items has proved to be a valuable resource for understanding the customer and predicting future response.
Personal Relevance
Advanced Prediction Models built and optimized by Machine Learning predict the Personal Relevance of an offer or a content element and determine how the customer is likely to react if the offer or content element is presented to her or him.
These predictions are keys to personalize the customer experience in any in- or outbound channel and will increase response and conversion rates.
Automated Self-Learning
ONE Prediction is a fully automated, self-learning solution which learns from the continuous feedback from customers and automatically optimizes customer profiles and prediction models for different kinds of responses.
Continuous Learning increases precision and perfection and over time keeps on improving the customer experience.
Pilot customer:
”Customers getting Personalized e-mails containing Events that are relevant to them, buy 82% more tickets than Customers getting our normal Newsletter . Our Conversion Rate has increased 5 times after we have used ONE Prediction to select the right audience for our Concerts”
A World Class Concert Hall
See the full story or scroll right to read summary
Anne Buchwald Pedersen
CRM Manager
DR Koncerthuset
The Challenge
Match the right Customers with the right Concerts
DR Koncerthuset is a concert venue in Copenhagen, an architectural landmark and a true national treasure. DR Koncerthuset offers hundreds of top performing concerts in rock, pop, jazz and classical as well as family events.
The diversity and wide variety of events makes personalization key in making sure each concertgoer is only reached with information of events which are of interest, to avoid leaving them with a sense of being spammed.
From segmented to personal
Historically DR Koncerthuset has moved from generic newsletters to segmentet newsletters with great success. DR Koncerthuset sends four different newsletters one for each main genre of concerts. People subscribes to these newsletters and have the ability to inform DR Koncerthuset about their preferences when they subscribe.
Compared to other similar businesses DR Koncerthuset are doing very well looking at response and conversion. But still DR Koncerthuset has an ambition to become even better to increase relevance through matching the concerts to the individual customer.
The Solution
Adding Cognitive Preferences to Customer Profiles
DR Koncerthuset did a testrun with ONE Prediction to see if the solution could improve results of their e-mail activities, although, they were already very satisfactory.
Based on historic data regarding ticket sales, waiting list sign-ups and customer profiles ONE Prediction developed an individual cognitive preference profile on each customer and included this in a prediction model for each main genre optimized by machine learning.
ONE Prediction was used to send out two newsletters where the content of each newsletter was selected by ONE Prediction individually for each subscriber.
The Outcome
5 times Higher Conversion and 82% Increased Ticket Sales
Comparing the response to a representative control group the individual merged e-mails sold 82% more tickets than the normal merged e-mails.
People receiving individual merged e-mails responded faster and had 14% more e-mail openings and 24% more clicks on links to concerts.
In each send out has ONE Prediction recommended creation of e-mails to people with a predicted high interest. Following this, 20% of the subscribers were included on the target list, delivering a conversion rate that was 5 times higher than the normal rate.
The Future
Full Scale Integration in In- and Outbound Channels
DR Koncerthuset has decided to integrate ONE Prediction in future e-mail activities. It is planned that their web site, digitial advertising and ticket system will be the next channels to take advantage of ONE Prediction and personalization will in time improve the customer experience integrated on all channels.
In the production version the prediction models have been improved by adding more response types like : Link tracks from e-mails, click tracks from website and customer profile schema.
Over time, the models will be more accurate, while the current versions already prove significant improvements since the first test was ran in October 17.
Pilot customer
Anne Buchwald Pedersen
CRM Manager
DR Koncerthuset
A World Class Concert Hall
”Customers getting Personalized e-mails containing Events that are relevant to them, buy 82% more tickets than Customers getting our normal Newsletter . Our Conversion Rate has increased 5 times after we have used ONE Prediction to select the right audience for our Concerts”
ONE Prediction
A Cloud Service which
Integrates with your current Marketing Solution
ONE Prediction will be available as a Fully Manged Cloud Service which seamlessly integrates with your existing Marketing Solution. Any in- or outbound channel can use ONE Prediction to personalize content and create a better customer experience.
World Leading Technology
ONE Prediction is utilizing the leading exponential technologies within AI and Machine Learning from some of the World leading technology providers.
Secure and Scalable
Privacy by Design ensures GDPR compliance. No information which can be directly related to a single customer is stored in ONE Prediction.
Storing and querying massive datasets are done on Google’s Infrastructure in a secure, fast, scalable and cost effective way, regardless of whether you need a small or large solution.
Hey! Don’t miss our latest news
August 2018
Dialogkonferansen 2018 – ONE Prediction
ONE Prediction will on the 27th of August be a part of Dialogkonferansen, Scandinavia’s biggest conference dedicated to those passionate about CRM, CX and digital marketing. Being one of the main presentations under “Brands, meet AI”, the focus will be on giving insights on the use of Artificial Intelligence [...]
July 2018
ONE Prediction, autonomous company from July 1st, 2018
On the 1st of July has ONE Prediction been created as a separate autonomous company. ONE Prediction spun off from ONE Marketing A/S, while still being in a partnership that rolls out and supports the solution. A team of developers is in place and the first round of financing [...]
May 2018
A pragmatic approach to add AI and Machine Learning to your current Marketing Solution
WEDNESDAY BREAKFAST talk - 31st of August at 7:30 ONE Marketing is determined to help our customers crossing the chasm between their current Marketing Solutions and make full use of and derive benefit from the opportunities in AI and Machine Learning in a realistic and practical possible way. Click here [...]
February 2018
AI for Marketing Summit
Artificial Intelligence appears in an increasing number of areas and industries. To many marketers, AI is a growth area with high expectations. ONE Prediction has presented the AI based solution that takes marketing automation to the next level. Learn more about the Summit here...
Helping DR Koncerthuset Get In Tune with Concertgoers
Using DataRobot, ONE Marketing determined the best promotions to send to DR Koncerthuset's customers to increase event attendance. You can read the full story here...
November 2017
DR Koncerthuset case
DR Koncerthuset and ONE Marketing have presented data robot for personalization of email campaigns at IBM Watson Summit Denmark. You can read the full story here...