ONE Prediction

Understands your Customers
through AI and Machine Learning

Every response from your customers is a piece in the puzzle of understanding your customer’s preferences. ONE Prediction uses AI and Machine Learning to understand the individual pattern in response history for every customer.

Cognitive Profiling and Matching

The latest technologies within Cognitive Analysis are the foundation for building an individual Cognitive Profile on every customer, based on the content the customer has responded to.
Matching the Cognitive Profiles with content items has proved to be a valuable resource for understanding the customer and predicting future response.

Personal Relevance

Advanced Prediction Models built and optimized by Machine Learning predict the Personal Relevance of an offer or a content element and determine how the customer is likely to react if the offer or content element is presented to her or him.
These predictions are keys to personalize the customer experience in any in- or outbound channel and will increase response and conversion rates.

Automated Self-Learning

ONE Prediction is a fully automated, self-learning solution which learns from the continuous feedback from customers and automatically optimizes customer profiles and  prediction models for different kinds of responses.
Continuous Learning increases precision and perfection and over time keeps on improving the customer experience.

Pilot customer:

”Customers getting Personalized e-mails containing Events that are relevant to them, buy 82% more tickets than Customers getting our normal Newsletter . Our Conversion Rate has increased 5 times after we have used ONE Prediction to select the right audience for our Concerts”

A World Class Concert Hall

See the full story or scroll right to read summary

Anne Buchwald Pedersen

CRM Manager

DR Koncerthuset

The Challenge

Match the right Customers with the right Concerts

DR Koncerthuset is a concert venue in Copenhagen, an architectural landmark and a true national treasure. DR Koncerthuset offers hundreds of top performing concerts in rock, pop, jazz and classical as well as family events.

The diversity and wide variety of events makes personalization key in making sure each concertgoer is only reached with information of events which are of interest, to avoid leaving them with a sense of being spammed.

From segmented to personal

Historically DR Koncerthuset has moved from generic newsletters to segmentet newsletters with great success. DR Koncerthuset sends four different newsletters one for each main genre of concerts. People subscribes to these newsletters and have the ability to inform DR Koncerthuset about their preferences when they subscribe.

Compared to other similar businesses DR Koncerthuset are doing very well looking at response and conversion. But still DR Koncerthuset has an ambition to become even better to increase relevance through matching the concerts to the individual customer.

The Solution

Adding Cognitive Preferences to Customer Profiles

DR Koncerthuset did a testrun with ONE Prediction to see if the solution could improve results of their e-mail activities, although, they were already very satisfactory.

Based on historic data regarding ticket sales, waiting list sign-ups and customer profiles ONE Prediction developed an individual cognitive preference profile on each customer and included this in a prediction model for each main genre optimized by machine learning.

ONE Prediction was used to send out two newsletters where the content of each newsletter was selected by ONE Prediction individually for each subscriber.

The Outcome

5 times Higher Conversion and 82% Increased Ticket Sales

Comparing the response to a representative control group the individual merged e-mails sold 82% more tickets than the normal merged e-mails.

People receiving individual merged e-mails responded faster and had 14% more e-mail openings and 24% more clicks on links to concerts.

In each send out has ONE Prediction recommended creation of e-mails to people with a predicted high interest. Following this, 20% of the subscribers were included on the target list, delivering a conversion rate that was 5 times higher than the normal rate.

The Future

Full Scale Integration in In- and Outbound Channels

DR Koncerthuset has decided to integrate ONE Prediction in future e-mail activities. It is planned that their web site, digitial advertising and ticket system will be the next channels to take advantage of ONE Prediction and personalization will in time improve the customer experience integrated on all channels.

In the production version the prediction models have been improved by adding more response types like : Link tracks from e-mails, click tracks from website and customer profile schema.

Over time, the models will be more accurate, while the current versions already prove significant improvements since the first test was ran in October 17.

Pilot customer


Anne Buchwald Pedersen
CRM Manager
DR Koncerthuset

DR logo

A World Class Concert Hall

”Customers getting Personalized e-mails containing Events that are relevant to them, buy 82% more tickets than Customers getting our normal Newsletter . Our Conversion Rate has increased 5 times after we have used ONE Prediction to select the right audience for our Concerts”

Ticket Sales
E-mail Open Rate
Link Tracks
Conversion Rate

ONE Prediction

A Cloud Service which
Integrates with your current Marketing Solution

ONE Prediction will be available as a Fully Manged Cloud Service which seamlessly integrates with your existing Marketing Solution. Any in- or outbound channel can use ONE Prediction to personalize content and create a better customer experience.

World Leading Technology

ONE Prediction is utilizing the leading exponential technologies within AI and Machine Learning from some of the World leading technology providers.

Secure and Scalable

Privacy by Design ensures GDPR compliance. No information which can be directly related to a single customer is stored in ONE Prediction.
Storing and querying massive datasets are done on Google’s Infrastructure in a secure, fast, scalable and cost effective way, regardless of whether you need a small or large solution.

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